cambio \ `kam-bee-oh \ Spanish noun, from Late Latin cambium meaning: change act or effect of changing

Change for the better

At Cambio, we know change can be intimidating. But what if you could focus on making changes that could only be for the better?

The coaching we do at Cambio focuses on clients learning to produce the results they want by improving the business communication that’s so critical in their work lives. We help you become more aware of how you’ve been looking at things up to now—of your perspective—and making a shift to look at things from a different perspective that works better for you.

We also want you to get clear on your Purpose (i.e., who you are when you’re at your best). And when you create your goals to align with that Purpose, the changes you make will be for the best.

Click here to learn more about Purpose

About Me

I’m Guillermo Villar. At the core of my Purpose lies my desire to use my talents and experiences to help others. Coaching is a huge part of how I’ve chosen to help, and here’s why:


At my best when I’m coaching

Throughout my life, the times I’ve felt most vibrant and useful are when I’ve worked with people, helping them achieve something they’re interested in achieving. From tutoring high school algebra students, to teaching guitar, to working as a business communication consultant with MBA students at University of North Carolina (UNC), I’ve experienced the most satisfaction in situations where I partner with clients and support them in a way that enables them to reach their goals. Coaching allows me concentrate on this process.

Focus on communication

I’ve always had an “ear” for knowing whether a message is landing with an audience. During my days as a rock and jazz guitar player, I tweaked arrangements to tell a musical story to an audience. In my work as an executive communication coach, I help others tweak their message—whether in writing, orally, or in presentation slides—deliver it in their unique voice, and make sure their audience receives the message they intended to send.

Understanding of change

It’s been an absolute adventure getting to where I am today, and it’s a total reflection of my desire to travel my unique path in life. But, how does my diverse professional background help me be a better career coach? Aside from being able to understand a wide variety of situations, environments, and problems, I also understand personal change pretty well—how difficult it can be, but also how wonderfully empowering. My first-hand knowledge of change allows me to support clients through the change they want to see in their own careers and lives.

Diverse experience

I graduated from the Massachusetts Institute of Technology (MIT) with a mechanical engineering degree and worked in the manufacturing field before taking a detour to study jazz guitar at the University of North Texas. I worked as a music teacher and musician for a while and returned to engineering, eventually running my own construction company. Hungry for more knowledge about business, I wound up getting an MBA from UNC Chapel Hill and working with Bank of America for five years as a Senior Analyst. Now, I teach business communication at UNC’s Kenan-Flagler Business School and run Cambio Coaching, both of which allow me to feel fulfilled and help others the most.

Certified and Credentialed

Once I decided to become an executive coach, I wanted to do it right. I was intent on learning from the best and becoming a masterful coach. I graduated from the certification program offered by Success Unlimited Network®, and earned the PCC credential offered by the International Coach Federation (ICF). My clients can feel comfortable in the knowledge that I’ve been trained and tested and that I abide by the ICF’s Code of Ethics.

About Coaching

The best coaching engagement is one in which expectations are clear, and in which coach and client set themselves up for success, from the beginning, by agreeing on what the plan is.

Is a partnership between client and coach to help the client achieve the results he/she desires

Is about the client accessing his/her inner wisdom; the client—not the coach—is the expert on what they truly want, and even on how to get it. The coach assists the client in accessing that expertise.

Is NOT consulting, or about giving/getting advice
Is NOT counseling or treatment for mental health issues

Want more clarification?

Contact us with any questions you have, or to set up a free 1-hour Exploratory Meeting.

Cambio Coaching FAQs

Why does Cambio's Coaching Program take 6 months?

Six months isn’t that long when you’re talking about increasing awareness and creating new habits for yourself. A good part of the benefit from coaching takes place during the time between our meetings. It’s not that you’ll have a long list of tasks to complete between meetings, but you’ll be noticing things you hadn’t noticed before, or looking things in a new way. And you just have to allow time and space to yourself absorb it all in the course of your day-to-day life.

Although shifts in perspective can often happen in an instant—think “aha moment”—it takes time to internalize and incorporate your insights and learning to effect the long lasting change that will allow you to consistently produce the results you want in the future.

Is the coaching done virtually or in-person?

Yes and yes! It can be done in-person, if you’re in Charlotte, NC we can meet at my office in the Elizabeth neighborhood. However, a good bit of coaching is done virtually, nowadays—either on the phone, or via video conferencing (Skype, Zoom, Google Hangout, etc.)

We can find the coaching format that works best for you, including a combination of phone, video, and in-person.

What happens during a coaching meeting?

t varies depending on whether the meeting is part of a Program or if it’s a standalone meeting. In a standalone meeting, we typically dive right into whatever you want to get out of the meeting, which means we go straight into having what’s known as a coaching conversation. If it’s within the context of a coaching Program, we may spend time:

  • Introducing new tools
  • Checking in on well-being metrics
  • Recapping important experiences or realizations you had in-between meetings
  • Discussing how you’re tracking toward your Program goals
  • Having a coaching conversation about a particular issue or situation

Click here to find out more about what happens in a coaching meeting and in a coaching conversation.

How do I know you’re the right coach for me?

It’s a great question because working with a coach is an extremely personal thing. You want to make sure you mesh with your coach, and before you sign up for coaching, I want to make sure I can help you.

Contact me to set up a free 1-hour Exploratory Meeting for me to tell you more about our products and to go through a sample goal-setting session. You’ll get a better sense for what I do, and for my coaching style. If you like what you hear and what you experience during that meeting, and you want to sign up for the program, we can make it official and get started.

How do I get started?

Click here to visit our Getting Started page.

What does the Cambio logo represent?

The white curve represents the letter “C” in Cambio, but it’s also meant to evoke a road, which in turn represents your unique Personal Purpose—a road worth staying on to live and work in a way that makes you feel satisfied and fulfilled. (Click here to learn more about being On Purpose.)  The triangle represents an arrow or a 3-dimensional ramp pointing up and to the right. It’s meant to evoke the progress clients aspire to make with coaching. It also represents the Greek letter delta (Δ), which often stands for change.

The triangle’s tilt—slightly to the right—is meant to evoke the concepts of shifting and movement, both central to the Cambio Coaching approach.